What are “Google Screened” Ads for Attorneys in Philadelphia?

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In October 2020, Philly users began seeing ads at the top of search results when searching for personal injury lawyers.

What does this mean?

According to Google:

“Google Screened helps professional service firms build a trusted reputation online. Businesses with this badge go through extensive background and license checks.

On Local Service listings, you will see the Google Screened icon next to these businesses.”

We signed up for Local Service Ads here, so you should see our ads at the top of Google from time to time. A lot of attorneys want in to this service, so attorneys are rotated in and out of the 3 possible ad spaces.

The truth is, any attorney who signs up and has a license and an office and no criminal background can get the ads. There is a basic business check done with Pinkerton.

The background check sounds odd. That’s probably because these ads initially rolled out to plumbers, locksmiths and other home service providers. A background check makes sense for people entering your home.

Keep Our Phone Number Handy.

If you called us using one of these ads, you should know that Google uses a call tracking number. Call tracking numbers are temporary. If you need to contact us again in the future, you will need the phone # from the top of this website.

You May Not Find the Same Attorney Twice.

Remember, ads are rotated. Only 3 ads display. If there are 100 attorneys using the ads, the chances of you finding your lawyer a second time via searching Google are very slim. If you call a law firm via “Google Screened” ads (aka Local Service Ads), be sure to remember the name of the firm. That way, you can search for the firm name again in the future if you didn’t get their phone number.

Expect More Ads?

While these ads rolled out for personal injury attorneys in August 2020, you will likely begin seeing them for more niches here in the Philly area for other professions such as real estate agents, family attorneys, workers’ compensation lawyers and more. They’re especially useful for vetting home service providers.

Remember, the ads cost the advertiser each time you call your attorney through the ad, so store their phone number on your phone if at all possible.